Call us

0203 950 7822

Mail us

enquiries@sohocommunications.co.uk

Soho Square 13

W1D 3QF London

Our Vision

Success or failure? Right or wrong? Good or bad? Genuine or fake?

Today, reputation can be built or lost faster than ever before. In an age when online media content and social media reaction is transforming the way news is transmitted and consumed, public perception has never been more easily influenced or more volatile. Quite literally, reputation can be made or lost overnight.

Our team empowers individuals, firms and brands to negotiate this new world, whether they are seeking to build, repair or protect a reputation.

Strategise, Strengthen, Succeed

In our experience, building a positive reputation means believing in what you offer, acting openly and consistently and treating those you are dealing with fairly. But it also means communicating regularly and effectively. If the world doesn't understand or appreciate what you are doing, you cannot expect to be in control of how you are perceived. Our team has decades of experience of helping companies and brands establish themselves in the marketplace or launching new ventures, building the profile of CEOs and individuals as trusted commentators and thought leaders, building networks and mounting campaigns of all kinds to raise awareness.

We also have in-depth experience handling reputation issues for listed and private companies among analysts, investors and the wider financial community.Hard-won reputations can be lost in the blink of an eye in today’s media and business climate especially with social and online media. This means reacting quickly and appropriately when things go wrong is more important than ever before.

In general, our experience tells us that when mistakes are made despite your best intentions, honesty and transparency - and a clearly communicated plan to do better in future – are what is required. Reputation is about others’ trust in you, and it is always evolving. Everything you say and do forms the basis of your reputation. Values matter. Protecting a great reputation that may have been built over many years means knowing clearly what you stand for, taking pride in what you do and not being afraid to stand up for it. It means dealing with problems quickly and transparently. And of course, it means communicating all of this effectively to the world.

Corporate & Financial PR

Long gone are the days of a company’s corporate and financial PR activities sitting in a silo and not needing to be part of a comprehensive integrated communications strategy. We are experts at delivering communications plans that enhance a company’s equity story, market visibility and ultimately its valuation. We are very experienced at amplifying corporate news flow outside the business press and understand how to tackle price sensitive and contentious issues in a fast and effective way often under extreme pressure.

Over many years, our team has advised multiple listed and private companies in the UK and overseas, providing strategic communications advice around their financial calendar activities, high profile cross-border M&A, fund raisings, regulatory affairs and crisis communications. Engagement with the investment community, perception audits, organising capital markets days, finessing messaging, drafting statements and handling profile raising for executive management is all part and parcel of our offer.

Brands

Having helped many start-up retail, luxury and consumer-facing businesses become well established brands, we have an inherent understanding of how to project the key messages that can build a company’s profile and reputation.

We are experts at helping to grow and nurture a brand’s relationship with the media, influencers, consumers and other stakeholders, often in a way that reflects the character of a brand’s entrepreneurial founder.

Our expertise goes well beyond communications activities and encompasses strategic business development, identifying potential partners and investors, plus broader stakeholder engagement activities.

Litigation Communications Support

We specialise in reputation management for individuals (personal legal disputes, divorce, employment tribunals, arbitration and criminal cases) and firms involved in litigation. We negotiate media interest in their case, ensuring that their side of what may be a complex and difficult story is properly represented.

We understand that for people concentrating on a legal issue, whether criminal, corporate or civil, media attention may be an unwelcome distraction. Equally, we appreciate that others actively want to see their position made clear to the public, whether before, during or at the conclusion of a case.

Public Affairs

We are well placed to provide incisive political insight and advice on how best our clients should handle dealings with Government, Whitehall and Parliament.

Led by former chairman of the Westminster lobby group of journalists and former Treasury adviser James Chapman, our team is exceptionally well connected to all the leading political journalists and opinion formers and able to provide public affairs advice tailored to the specific needs of our clients.

This includes intelligence on ministerial thinking, policy announcements, legislation, Opposition politics, select committees, think tanks, Treasury policy and Brexit. We also offer expert advice on integrated political and media campaigning, how to forge stronger relationships with Government and opinion formers, and preparation for select committee appearances.

Charities

We specialise in communications support for the charitable sector including strategic communications advice, PR support for new initiatives, brand building and public affairs programmes.

Following recent high profile incidents at UK headquartered charities, the third sector is under scrutiny as never before. How organisations deal with issues, manage their reputations and build their profiles requires careful and strategic planning and execution.